FIELDWORK: 19th July – 3rd August 2004
SAMPLE BASE: Nationally representative sample
15+
SAMPLE SIZE: 1,200
Each Omnibus
survey is based on a new sample of 1200 adults, conducted in 60 randomly
selected sampling areas throughout the Republic of Ireland. The samples are quota controlled by sex,
status, age, social class, region and area to ensure representation of the
adult population.
Fieldwork is
conducted by fully-trained and supervised Lansdowne Market Research
interviewers. Quality controls are
imposed at all levels of the research, including a 10% field check on all
completed interviews.